Betsy Book, VP of Member Experience

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Betsy leads the Community, Customer Service, and Internal Marketing teams for There. Over the past decade, she's participated in, managed, and developed a wide range of community-focused products, from text-based message boards and chat rooms to 3D virtual worlds.

Over the course of her career, Betsy's developed co-branded websites for iVillage, served as VP of Product Development at the ecommerce site Flooz, and managed large-scale community moderation and reporting programs for entertainment industry clients such as AOL, MTV, Showtime, Country Music Television, and Martha Stewart Living Omnimedia.

In 2003, Betsy launched Virtual Worlds Review, a web-based guide to social virtual worlds. She also appears regularly as an expert panelist, speaker, and lecturer on 3D virtual worlds.