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Is Your Company "There" Yet? Makena Technologies pioneered social virtual worlds with the launch of There.com in 2003, and today maintains the deepest understanding of how online community works successfully within a virtual world context. As a result, Makena is able to offer its partners the most powerful set of virtual world marketing solutions available, with six different programs to choose from. Makena also supports each marketing program with robust statistical reporting. Hosted Event
Tap into our active community by hosting your own in-world events! There.com supports many types of events, including fashion
shows, parties, racing sessions, dances, contests, multi-media events, celebrity appearances and music gatherings. There.com
will even promote your event through a variety of online marketing channels. Virtual Merchandise
For marketers who want to sell custom-branded virtual merchandise such as avatar clothing, vehicles, furniture and accessories,
There.com offers the Virtual Merchandise option. All of your merchandise will be featured together in one easy-to-find, custom
branded Specialty Catalog Shop within There.com's online shopping catalog. World Integration
There.com's World Integration option integrates your campaign deep into the user experience by placing your offering throughout
multiple high-traffic areas in There.com. This is a completely customized solution that allows you to create virtually any type
of interaction that you can think of with your brand. Zone
Designed as a "quick start" option to get you up and running quickly, the Zone program allows marketers to purchase either 45-acre
or 100-acre zones, using There.com's catalog of thousands of pre-existing 3D structures and objects, to quickly and easily develop
your land. Custom Region
Ideal for marketers with large customer bases and/or large amounts of content, the Custom Region solution provides a fully customized
user experience and multiple elaborate environments inside There.com that can scale to support several thousand users concurrently.
The Custom Region also offers a custom-branded client interface, allowing the marketer to tailor and control the user experience
right from the beginning. Custom World
The Custom World program involves the development of a completely separate world based on your brand, which utilizes Makena's proven
technology platform and world-class operational and customer support. The Custom World program offers a customized user interface,
virtual economy (including buying, selling, trading, giving and borrowing), custom avatar design styles, four modes of in-world
communication and the most powerful social networking features available for virtual worlds. To speak with a Makena representative about any of our virtual world marketing programs, please contact us at opportunities@thereinc.com or call (206) 948-0878. |