Press Release

SAN MATEO, Calif. (October 10, 2007) - Makena Technologies, creator of the popular social virtual world There.com, has partnered with CosmoGIRL! magazine to extend the popular U.S. teen publication into its virtual world. CosmoGIRL! is the first teen magazine to extend its brand into the virtual world category, which is consistent with the magazine's continuous innovation to remain sharply in tune with its readers' interests. The CosmoGIRL! Village will open in There.com on November 20, 2007.

The virtual worlds space continues to grow in popularity, especially within the teen market. eMarketer just released a report stating that 24 percent of the 34.3 million children and teen Internet users in the United States will use virtual worlds at least once a month this year, and by 2011, that number will jump to 53 percent.

"CosmoGIRL! is an ideal fit with There.com's user demographics, since teen girls are an important segment of our members," said Michael Wilson, CEO of Makena Technologies. "There.com is all about fashion, socialization and shared activities, which aligns perfectly with the main interests of CosmoGIRL!'s readers."

The CosmoGIRL! Village will be located along a coastal area in There.com, where members will be able to enjoy dance parties, fashion shows, spa makeovers, photo booths, live events, rich media and shopping for virtual and real-world clothing and accessories.

"With The CosmoGIRL! Village we are able to offer our readers everything they love from the real world in the virtual world," said CosmoGIRL! VP/Publisher Kristine Welker. "This is a great opportunity for us to introduce new and exciting ways to engage young people today with their favorite trends and brands."

There.com and The CosmoGIRL! Village are available, at no cost, to anyone ages 13 and up with a PC and an Internet connection.

About Makena Technologies, Inc.

Makena Technologies is the parent company of There.com, a fully interactive, 3D online virtual world where members can customize and create their own 3D character, meet and hang out with friends in real-time using voice and text chat, build their own virtual homes, participate in events ranging from car races to paintball to fashion shows and even create and sell their own virtual items. There.com is a safe and exciting "PG-13" environment for ages 13 and up that has something to offer nearly anyone. Makena Technologies has offices in San Mateo, CA and Laguna Beach, CA. For more information, visit http://www.there.com.

About CosmoGIRL!

CosmoGIRL! (www.cosmogirl.com) empowers and inspires young women to be leaders in all aspects of their lives. From setting the latest trends to standing up for what they believe in, our readers were Born To Lead. CosmoGIRL! publishes ten issues annually, as well as CosmoGIRL! Prom. Teens can also interact with the brand on the digital front, with CosmoGIRL.com, CosmoGIRL! mobile (m.cosmogirl.com), and an original webisode series covering up-and-coming fashion designers. In addition to its U.S. flagship, CosmoGIRL! publishes seven editions around the world. The magazine is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults, according to MRI, spring 07).

Press Contact:
Aimee Yoon
Dotted Line Communications (for There.com)
646-678-4980
aimee@dottedlinecomm.com

Corinne Kotler
Hearst Magazines
212.649.2583
ckotler@hearst.com